JMAC – Capability Statement Update
Project Scope
Update Capability Statement
What we did
- Graphic Designer – Capability Statement Update
- Worked with a First Nations-owned transport company to refresh their capability statement, incorporating a custom Aboriginal design element to reflect their cultural identity.
- Updating imagery and written content, aligning the layout with the company’s brand, and ensuring visual cohesion throughout.
- Liaised directly with the client to understand their vision, provide design guidance, and refine the document through feedback, resulting in a polished and culturally aligned final product.
Challenges
A key challenge was ensuring the incorporation of the Aboriginal design element complemented the overall layout without overpowering the content. The goal was to achieve a respectful and balanced integration that honoured cultural significance while maintaining clarity and professionalism throughout the document.
Overall Outcomes
Successfully updated the company’s existing capability statement with a refreshed design and layout, incorporating custom Aboriginal artwork developed specifically for the business. Edited and enhanced content and imagery to align with the brand’s identity, while also adding value through strategic layout improvements and additional content suggestions that strengthened the overall presentation.
LANDY employees
- Maddie McDonald
- Josh Yates
Client Testimonials
“JMAC Freight and Logistics recently engaged Landy Group to revamp our website and update our capability statement, and we couldn’t be happier with the result.
The team really took the time to understand our business and nailed the look and feel we were after. Super easy to work with, great communication, and delivered exactly what we needed. If you’re looking to freshen up your brand or online presence, I highly recommend checking them out!”
– Jamie McDonald, Managing Director, JMAC Freight and Logistics